Dadu
Client: Dadu
Original music, sound design, and sonic branding for Dadu, the ice cream brand that produces 600 000 servings of ice cream every day around the world using only whole milk.
Our goal was to create a sonic brand identity and make it more understandable for young consumers.
To make Dadu more fun and lighter, we used several indie/psych rock genres. While the nature of ice cream is cold, we made the brand much warmer.